How to Write SEO-friendly Article for Company Website?

Optimization for article title

The article title is the most important part of an article that is directly related to the article CTR. Company website article title shall catch the users’ eyes with something that can be in consonance with their psychological needs. Also, attention shall be paid to the keywords placement and users search ways.

1. Using some particular words in the article title, such as how to, free, full, official, detailed, the (real) reasons, etc. The users’ interest can be raised by such words.

2. Using figures in the article title, such as xxx steps that will make you to be a SEO expert, xxx methods to double the website traffic, etc. The users can get clearer information from such titles that are useful for article CTR improvement.

3. Using as less as possible declarative sentences in the article title that can be replaced with questions. Generally, a subject in declarative sentence can rarely catch users’ interesting, if it is not a hot topic. Users will subconsciously search for answers in their own minds when they see a question. It will naturally cause their curiosity to click to see the article, if they cannot found the answer from themselves. Thus, article CTR will increase.

4. A long tail keywords is enough for an article title.

Optimization for article body

1. The first paragraph of the article shall be original, and the first sentence in the first paragraph shall be placed with the long tail keywords in the article title. bold. To avoid to be regarded as over optimization by search engines, the long tail keywords can be used in other forms.

2. There isn’t much work needs to be done for the main body of the article. The long tail keywords and its different forms can be placed in in it naturally is OK.

3. The last paragraph of the article is similar to the first one that shall be original, and it shall be placed with the long tail keywords in the article title. Also, there shall be an indication to users to tell them to click on the online consultation, to click on the purchase link below, etc.

4. An anchor text is enough for an article.

Article Title Keywords Optimization in SEO

Keywords optimization is an important aspect in the SEO for a website. For an article, the article title is the important aspect to decide whether it can get a good optimization. Whether the article title  is good or not can directly affect the ranking of the article that will futher affect the website SEO affect. 

1. Keywords selection

The selection and analysis of the keywords is very important and what must be considered when the webmaster chooses a keyword is its value and relevance. Then the chosen keywords can be further extended to long tail keywords that can be used in website optimization articles. The keywords selection and analysis shall be focused on users’ experience, keywords relevance, keywords value.

1.1 Users’ experience

The webmaster shall analyze that is the selected keyword is in line with the users’ search ways and requirements and is there any other descriptions for the selected one. The webmaster shall know what the different users are looking for.

1.2 Keywords relevance

The selected keywords shall be in relevance to the website or product that the webmaster looks forwarder to marketing for. The chosen keywords shall be exact, or it maybe refers to something that is totally different to the previous one.

1.3 Keywords value

Keywords value is, to some extent, the key for webmaster to choose the keywords. It shall be in comprehensive considerations that various from the search ways, search engines index, relevance of search results, etc.

2. Keywords matching

Keyword matching is how much the keywords in the article title matches with the titles showed on search engine when users search for some keywords in the search engine. The more the keywords in the article title match with the results in SERP, the higher the article will be ranked in the SERP. Therefore, the choice of each keyword and the combination of each keyword in a long tail keywords should be in careful analysis. How to get a good ranking for the keywords in the article title? The article keywords selection shall be in combined consideration with the choice of article theme. The key is these selected keywords shall be placed in the article title and the article itself naturally.

Tips for Article Title Optimization in SEO

For article optimization, the optimization of the article title is not a simple work in SEO. The purpose of article title optimization is to attract more and more visitors to see the article, through which the website optimization purpose can be achieved. Here are some tips about article title optimization in SEO.

The beginning several words in the article title

The webmaster shall be well aware the importance of the beginning several words in the article title. The keywords shall be tried to be placed in the beginning several words in the article title, which can be valued much more by the search engines.

The correlation of article title and the article itself

The correlation of article title and the article itself is not simply for article optimization. It is for good user experience. The good user experience shall be the first to be considered, as the work of SEO is to get more and more visitors.

The concise of article title

The article title shall be concise, that is useful for it to be listed in SERP by search engines. The article title shall be well optimized by the keywords, especially for long tail keywords and relatively unpopular keywords. The article title shall be about a theme.

Keyword stuffing

Keywordstuffing shall be avoided in article title optimization. There are some SEO newbies prefer to place many keywords in the article to be ranked high. It is not so easy to cheat search engine and the result can only be website penalty.

Tips for Website Article Keywords Optimization

The original website content is the key for a website in SEO. The website article optimization is very important in SEO. And the article optimization is mainly the optimization for keywords in this article. Here are some tips for website article keywords optimization. 

Keyword density

It is widely accepted that the proper keyword density shall be in the range of 3% to 8%. I do not deny its correctness. But according to the observation, some web pages with low article keywords density of 1% to 2% also can be ranked high in SERP. In general, the keywords shall appear two or three times in a short article and five to eight time in a long one. The key is these keywords shall appear naturally. Also, the keyword density can be easily checked with the clicking of a button, if articles are managed and published by FlexPHP News. All in all, there shall be no keywords stuffing in the article.

Keywords in the first and last paragraphs of the article

The keywords shall appear at the beginning and at the end of the article, since the first several lines contents are firstly crawled by the search engine spiders. It is better to make keywords appear in the first 50-100 words of the text, especially with keywords as the beginning of such an article. Also, it is widely accepted that keywords shall appear in the last paragraph that is the conclusion of the article.

The transformation of keywords forms 

Besides the appearance of target keywords, the keywords also can be showed in other forms that could make them appear naturally. Usually, the transformation of keywords includes synonyms, the different descriptions for the same thing, etc.

The splitting of keywords

This method is applicable to the keywords phrases, which can be regarded as a kind of Keywords transformation. Take article keywords optimization for example, it can also appear in the form of article targeted keywords optimization.

In all, website article writing shall be simply for article itself, not the keywords optimization. The keywords shall appear in the readable article naturally. It shall be not too deliberate.

The Mistakes for Website Article Writing in SEO

To have good website marketing result, webmasters have made great efforts to write numbers of articles to get search engine’s preference that their website might be ranked high and then more traffic and be got. But webmasters will find that there are some problems that their well optimized articles are not in search engine’s favorite and even articles indexed by search engine have not bring expected traffics to the website. The reason for these problems would be that some webmasters have made some mistakes for website article writing in SEO. 

Mistake 1: there are too many keywords in the article.

The keyword placement is an important aspect in website optimization article writing. There are some webmasters would like to place as many as possible keywords, with links to their websites added, in the article. According to some SEO rules, the proper keywords density is between 2% -8%, that is about 10-64 keywords in a 500 to 800 words article. It means that there will be a keyword in every 50 words. The readers will find there is full of bold keywords in such an article. It is not hard for us to imagine how the readers will feel when they are reading such an article. Thus, there cannot be too many keywords in the article for SEO. Also, there shall be correlation between the keywords and the article. An article that is stuffed with many of keywords cannot be a readable one that are also not able to play the expected promotion effect.

Mistake 2: there are excessive links in the article.

The mistake that is coexistent with too many keywords is the excessive links. To be ranked high, there are many webmaster want to add links of their websites to the keywords in the article. But excessive of keywords with links can easy make this article is suspected of cheating by the search engine that the website might be penalized by the search engine. Some webmasters are troubled by the annoyance that they are not allowed to add links to their promotion on some good websites. But a good article itself can play the role of promotion well on such website, even if there is no links to the website in it.

Mistake 3: the keywords are not related to the topic of the article.

There are some webmaster are trying to write some search engine preference articles to get its favorite. This article shall be a good one if its keywords are related to the topic of the article. But this article cannot be favorite by search engine and will bring negative impact to the website, if its keywords are not related to the topic of the article. Also, some promotion articles are simply the piling up of keywords that are incomprehensible. All of such kind of article cannot play the expected website promotion role.

In all, the website promotion articles are for the website marketing that is to get more and more visitors or clients to a website. Thus, the user experience is the first to be considered in such articles.

Website Content Optimization is the Core in SEO

There are many webmasters pay much of their attention to website backlink building rather than website content optimization, although they are told that the content is the king and the backlink is the queen in SEO. Numbers of tactics are being used for backlink building, but few website content optimization plan are made for their website. Here we’d like to talk about the website content optimization. 

The relevance of website content optimization

The goal of all the webmasters’ hard work is to make their website to be ranked high that will bring lots of traffic for their website. And their ultimate aim is to make their website to be visited by more and more people. Thus the website content shall be related to the subject of the website. There will be no good user experience if users find there are lots of irrelevant information in a website. Finally, the poor website content will affect the traffic and ranking of this website.

The originality of website content optimization

It is proofed by facts that the content is the most important aspect for a website. Search engines really like original content that original content will be given a good indexing and ranking. The originality is the must for website content optimization, while there shall be useful information in the website content. The final purpose is to make visitors see the information that they are looking for when they visit our website.

The high-quality of website content optimization

The website content shall be in high-quality. However, many are wonder what kind of website content can be called quality content. The high-quality website content shall be the one that can attract users and can hold them. The quality of content depends on whether its value and readability. Thus, it is to make users can find the information they would like to know and maybe there is something new they can find.

Therefore, webmasters must focus on the optimization of website content, which directly affect the user experience of the website. The website content optimization shall be placed as the core in SEO, if you want to make further development of a website.