Traffic is more Important than Ranking in SEO

For SEO, focus is placed in the rankings by many webmasters, regarding that good ranking means great traffic. In fact, SEO is to get more natural search traffic, rather than get high ranking. Keyword ranking is just a process to get more traffic in SEO. 

1.   Choosing high-value keywords to get more traffic.

Webmaster shall be in well aware of what kind of keyword is most valuable for a website and the value of each keyword. The high-value keywords are the ones that in high conversion rate. Usually, the keywords are about industry, region, people, activities, etc. that are mostly used by visitors to search for something they are looking for. The keywords that can bring traffic to the website are what we need to select.

2.   Website content optimization is more important than website indexing optimization.

There are many webmasters pay much attention to how many webpages for a website are indexed by search engine. Actually, website content optimization is more important than website indexing optimization. Webpages indexing number increasing is the come out of website content optimization. The SEO for a website is to get more traffic, rather than getting more webpages to be indexed by search engine. Of course, more indexed webpages can bring more traffic. The website content optimization is about the relevance of the keywords and website content itself. The key is to improve the content relevance to keywords and the utilization of each indexed webpage.

3.   The links building is to build high-quality links, including backlinks and internal links.

All webmasters are well aware of the importance of backlinks building, regarding high ranking and much traffic is from many of backlinks. Of course, the links building is important for a website in SEO. The backlinks building is to build many high-quality backlinks. The backlinks quality is much important than its quality. And the website internal links building cannot be ignored.

Eight Tips for Website Article Optimization

1. Robots.txt

There is something that should not be indexed by search engines, such as website background programs, journal files, FEED address, etc.

2. Article title

The title for article web page shall be in the form of the article title - the website title.

3. Sitemap

Viewing from Google search engine, the using of sitemap on the website would make it much easier for search engine to index.

4. Relative articles

The building of website internal links can be achieved via links to relative articles in the same tags. It can not only get good SEO effect, but also can improve users experience and website traffic.

5. Spam comments

Keep spam comments off the website, which will affect the performance of the articles in the search engines.

6. Do not make numbers of changes

It is not good to make numbers of changes for the website, such as domain name, website title, link structure, link URL, etc. A plan for them should be done during the website design and development.

7. Links in the sidebar

Don’t place too many links in the sidebar of the website. There are some website with links in the sidebar in high ranks, which is good to get more traffic. No meaningless links in the sidebar.

8. Code validation

The website code shall pass validation.

The Considerations for Website Article Optimization

Article optimization is an important part for a website in its SEO. Article optimization is a quite effective way to increase the amount of webpages indexing and website traffic. A good article can bring many of backlinks to a website, if it can be shared and reprinted by visitors. A high-quality original article is much more effective than that of tens of unoriginal ones. Besides the original and quality of the article, there also some aspects shall be taken into consideration in article optimization.

1.   Keywords density

Keywords are the much in optimization articles, but it shall be in appropriate density. No keywords stuffing and the proper keywords density in between 2% -6%. The keywords shall be placed in the article naturally. The keywords density can be checked easily, if articles are edited and published by FlexPHP News.

2.   Linked to relative article

The webmasters usually place a link to another article in the article. The linked to article shall be in correlation with the article itself on the content. The is quite useful for a good SEO effect. For example, articl on SEO shall be linked to articles about SEO.

3.   Relevance to website

A high-quality original article is very friendly to search engines. But the relevance of the article content to the website is also very important. Search engines dislike articles whose content is not in relevance to the website itself, which will be regarded as bad one. Attention shall be paid to the article content relevance to website, especially when building backlinks.

4.   The place of keywords

Where keywords are placed can affect the SEO effect. Generally, it is better for keywords appear on the left of the article and on the top of it, which is based on the article content crawling order for the search engines.

5.   The diversity of keywords optimization

Generally, an article is only for one keyword optimization. For diversity, an article for two keywords optimization is enough. No more than four keywords for an article.

How to Write SEO-friendly Article for Company Website?

Optimization for article title

The article title is the most important part of an article that is directly related to the article CTR. Company website article title shall catch the users’ eyes with something that can be in consonance with their psychological needs. Also, attention shall be paid to the keywords placement and users search ways.

1. Using some particular words in the article title, such as how to, free, full, official, detailed, the (real) reasons, etc. The users’ interest can be raised by such words.

2. Using figures in the article title, such as xxx steps that will make you to be a SEO expert, xxx methods to double the website traffic, etc. The users can get clearer information from such titles that are useful for article CTR improvement.

3. Using as less as possible declarative sentences in the article title that can be replaced with questions. Generally, a subject in declarative sentence can rarely catch users’ interesting, if it is not a hot topic. Users will subconsciously search for answers in their own minds when they see a question. It will naturally cause their curiosity to click to see the article, if they cannot found the answer from themselves. Thus, article CTR will increase.

4. A long tail keywords is enough for an article title.

Optimization for article body

1. The first paragraph of the article shall be original, and the first sentence in the first paragraph shall be placed with the long tail keywords in the article title. bold. To avoid to be regarded as over optimization by search engines, the long tail keywords can be used in other forms.

2. There isn’t much work needs to be done for the main body of the article. The long tail keywords and its different forms can be placed in in it naturally is OK.

3. The last paragraph of the article is similar to the first one that shall be original, and it shall be placed with the long tail keywords in the article title. Also, there shall be an indication to users to tell them to click on the online consultation, to click on the purchase link below, etc.

4. An anchor text is enough for an article.

Article Title Keywords Optimization in SEO

Keywords optimization is an important aspect in the SEO for a website. For an article, the article title is the important aspect to decide whether it can get a good optimization. Whether the article title  is good or not can directly affect the ranking of the article that will futher affect the website SEO affect. 

1. Keywords selection

The selection and analysis of the keywords is very important and what must be considered when the webmaster chooses a keyword is its value and relevance. Then the chosen keywords can be further extended to long tail keywords that can be used in website optimization articles. The keywords selection and analysis shall be focused on users’ experience, keywords relevance, keywords value.

1.1 Users’ experience

The webmaster shall analyze that is the selected keyword is in line with the users’ search ways and requirements and is there any other descriptions for the selected one. The webmaster shall know what the different users are looking for.

1.2 Keywords relevance

The selected keywords shall be in relevance to the website or product that the webmaster looks forwarder to marketing for. The chosen keywords shall be exact, or it maybe refers to something that is totally different to the previous one.

1.3 Keywords value

Keywords value is, to some extent, the key for webmaster to choose the keywords. It shall be in comprehensive considerations that various from the search ways, search engines index, relevance of search results, etc.

2. Keywords matching

Keyword matching is how much the keywords in the article title matches with the titles showed on search engine when users search for some keywords in the search engine. The more the keywords in the article title match with the results in SERP, the higher the article will be ranked in the SERP. Therefore, the choice of each keyword and the combination of each keyword in a long tail keywords should be in careful analysis. How to get a good ranking for the keywords in the article title? The article keywords selection shall be in combined consideration with the choice of article theme. The key is these selected keywords shall be placed in the article title and the article itself naturally.