Traffic is more Important than Ranking in SEO

For SEO, focus is placed in the rankings by many webmasters, regarding that good ranking means great traffic. In fact, SEO is to get more natural search traffic, rather than get high ranking. Keyword ranking is just a process to get more traffic in SEO. 

1.   Choosing high-value keywords to get more traffic.

Webmaster shall be in well aware of what kind of keyword is most valuable for a website and the value of each keyword. The high-value keywords are the ones that in high conversion rate. Usually, the keywords are about industry, region, people, activities, etc. that are mostly used by visitors to search for something they are looking for. The keywords that can bring traffic to the website are what we need to select.

2.   Website content optimization is more important than website indexing optimization.

There are many webmasters pay much attention to how many webpages for a website are indexed by search engine. Actually, website content optimization is more important than website indexing optimization. Webpages indexing number increasing is the come out of website content optimization. The SEO for a website is to get more traffic, rather than getting more webpages to be indexed by search engine. Of course, more indexed webpages can bring more traffic. The website content optimization is about the relevance of the keywords and website content itself. The key is to improve the content relevance to keywords and the utilization of each indexed webpage.

3.   The links building is to build high-quality links, including backlinks and internal links.

All webmasters are well aware of the importance of backlinks building, regarding high ranking and much traffic is from many of backlinks. Of course, the links building is important for a website in SEO. The backlinks building is to build many high-quality backlinks. The backlinks quality is much important than its quality. And the website internal links building cannot be ignored.