Article Title Keywords Optimization in SEO

Keywords optimization is an important aspect in the SEO for a website. For an article, the article title is the important aspect to decide whether it can get a good optimization. Whether the article title  is good or not can directly affect the ranking of the article that will futher affect the website SEO affect. 

1. Keywords selection

The selection and analysis of the keywords is very important and what must be considered when the webmaster chooses a keyword is its value and relevance. Then the chosen keywords can be further extended to long tail keywords that can be used in website optimization articles. The keywords selection and analysis shall be focused on users’ experience, keywords relevance, keywords value.

1.1 Users’ experience

The webmaster shall analyze that is the selected keyword is in line with the users’ search ways and requirements and is there any other descriptions for the selected one. The webmaster shall know what the different users are looking for.

1.2 Keywords relevance

The selected keywords shall be in relevance to the website or product that the webmaster looks forwarder to marketing for. The chosen keywords shall be exact, or it maybe refers to something that is totally different to the previous one.

1.3 Keywords value

Keywords value is, to some extent, the key for webmaster to choose the keywords. It shall be in comprehensive considerations that various from the search ways, search engines index, relevance of search results, etc.

2. Keywords matching

Keyword matching is how much the keywords in the article title matches with the titles showed on search engine when users search for some keywords in the search engine. The more the keywords in the article title match with the results in SERP, the higher the article will be ranked in the SERP. Therefore, the choice of each keyword and the combination of each keyword in a long tail keywords should be in careful analysis. How to get a good ranking for the keywords in the article title? The article keywords selection shall be in combined consideration with the choice of article theme. The key is these selected keywords shall be placed in the article title and the article itself naturally.